Direction to Manage OTOP Entrepreneurship Based on Local Wisdom

ثبت نشده
چکیده

The OTOP Entrepreneurship that used to create substantial source of income for local Thai communities are now in a stage of exigent matters that required assistances from public sectors due to over Entrepreneurship of duplicative ideas, unable to adjust costs and prices, lack of innovation, and inadequate of quality control. Moreover, there is a repetitive problem of middlemen who constantly corner the OTOP market. Local OTOP producers become easy preys since they do not know how to add more values, how to create and maintain their own brand name, and how to create proper packaging and labeling. The suggested solutions to local OTOP producers are to adopt modern management techniques, to find knowhow to add more values to products and to unravel other marketing problems. The objectives of this research are to study the prevalent OTOP products management and to discover direction to manage OTOP products to enhance the effectiveness of OTOP Entrepreneurship in Nonthaburi Province, Thailand. There were 113 participants in this study. The research tools can be divided into two parts: First part is done by questionnaire to find responses of the prevalent OTOP Entrepreneurship management. Second part is the use of focus group which is conducted to encapsulate ideas and local wisdom. Data analysis is performed by using frequency, percentage, mean, and standard deviation as well as the synthesis of several small group discussions. The findings reveal that 1) Business Resources: the quality of product is most important and the marketing of product is least important. 2) Business Management: Leadership is most important and raw material planning is least important. 3) Business Readiness: Communication is most important and packaging is least important. 4) Support from public sector: Certified from the government is most important and source of raw material is the least important. Keywords—Management, OTOP Entrepreneurship, Local Wisdom

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Investigating Repleshing the Attributes of the Managerial Wisdom and Entrepreneurship into Different Stages of the Managing Enterprenureship Education Model to Enhance the Entrepreneurial Motivation of Students and Their Management Wisdom

he main purpose of this research was to identify the critical characteristics of Entrepreneurship Motivation (EM) and Mangerial Wisdom (MW) theories and to replesh them in the stages of the Management Enterepreneurship Education Model (MEEM) for the undergraduate students of the Applied Science University in Tehran.The method of this research was a mixture of content analysis method in the qu...

متن کامل

Evaluation of Ecological Vulnerability in Chelgard Mountainous Landscape

Although complexity and vulnerability assessment of mountain landscapes is increasingly taken into consideration, less attention is paid to ecophronesis-based solutions so as to reduce the fragile ecosystem vulnerability. The main propose of this study is to provide an insight of mountain complex landscape vulnerability and propose ecophronesis-based solutions in strategic planning framework fo...

متن کامل

Investigating Repleshing the Attributes of the Managerial Wisdom and Entrepreneurship into Different Stages of the Managing Enterprenureship Education Model to Enhance the Entrepreneurial Motivation of Students and Their Management Wisdom

he main purpose of this research was to identify the critical characteristics of Entrepreneurship Motivation (EM) and Mangerial Wisdom (MW) theories and to replesh them in the stages of the Management Enterepreneurship Education Model (MEEM) for the undergraduate students of the Applied Science University in Tehran.The method of this research was a mixture of content analysis method in the qu...

متن کامل

Evaluation of Ecological Vulnerability in Chelgard Mountainous Landscape

Although complexity and vulnerability assessment of mountain landscapes is increasingly taken into consideration, less attention is paid to ecophronesis-based solutions so as to reduce the fragile ecosystem vulnerability. The main propose of this study is to provide an insight of mountain complex landscape vulnerability and propose ecophronesis-based solutions in strategic planning framework fo...

متن کامل

Wisdom and Temperament, Emotions, and the Three Dark Personality Traits: A Structural Equation Model

It is valuable and important to study the dark and undesirable dimensions of personality and determine the variables that affect it. The aim of this study was to develop a dark triple causal model of personality based on wisdom and character mediated by positive and negative emotions. In a correlation design based on modeling, 532 male and female students of Tehran Azad University were selecte...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2012